Faceless CEO Playbook

Your 30-day no-fluff guide to turning content into cash—without ever showing your face on camera.


What if you could build a profitable, passive-income brand on Instagram... without dancing, pointing, or showing your face ever again?


You can. And this playbook shows you exactly how.

I built a faceless Instagram brand from scratch—while running a full-time business, raising four kids, and working during nap times.


No tech overwhelm

No camera

No expensive software

 

Just smart systems, content that converts, and a simple product I created once and sold over and over again.

 

Today, that faceless account has grown to 1 million followers and has generated multiple six figures in digital product sales—without me ever being the face of it.

And now, I’m handing you the exact playbook I wish I had when I started.


What You’ll Learn Inside the Playbook:

  • How to build a faceless Instagram page that attracts buyers

  • The 30-day roadmap to launch your first digital product

  • How to grow without ever showing up on camera

  • My favorite tools for creating viral content in minutes

  • What to post, when to post, and how to sell without being “salesy”

  • How I automated sales and made $42K with a $27 eBook


This is for you if…

  • You’re a busy mom, creative, or entrepreneur who wants to build income from home

  • You don’t want to show your face or constantly show up online

  • You’re ready to turn your knowledge, passion, or experience into passive income

  • You want a proven plan to start making sales—even with zero followers

  • You’re tired of overthinking, overcomplicating, or feeling behind


This is not for you if…

  • You’re looking for an overnight “get rich quick” scheme

  • You’re not willing to take action and implement the steps

  • You want to build a personal brand by going viral with your face

  • You’d rather stay stuck than try something new


Examples of faceless reels posted on my account that grew my following and drove traffic organically to my offers, which converted into thousands of dollars in digital product sales. 

And the best part is that you don't have to show your face in order to build a large community and sell your product and services on Instagram®️!!

 

Why Listen to Me?

I started just like you with zero followers, zero experience, no product to sell, no website, and no email list. 

I’m Paula Tenorio—former brick-and-mortar business owner turned faceless digital CEO.


I started my first faceless Instagram account because I had to. As a franchise owner, I wasn’t even allowed to show my face or market a side business. So I built a brand in secret.

That faceless account went on to generate $100K+ in the first 6 months selling digital products—while I was still running my agency and raising my babies.

This method has worked for me, and now it works for thousands of other women inside my community who want freedom, flexibility, and financial independence—without performing for the algorithm.

I usually don't talk about money, but I want you to see what is possible if you follow this playbook. 

Just one of my ebook funnels has generated over $152K in passive income since I created it, all with organic traffic from Instagram®️

You create it once and can sell it over and over again.  That is the power of creating and selling your own digital products. 


 

Real Women. Real Results.

“I followed the steps and made my first $2K with a Canva ebook. And I didn’t even have 500 followers yet.”
Jessica M.

“I finally feel like I found a business model that fits my life as a mom of 3. No more burnout.”
Amanda D.

“This playbook gave me the confidence and clarity to launch. I made $738 my first week!”
Sabrina L.


Your Next Step Is Simple:

Grab the Faceless CEO Playbook and follow the 30-day plan to grow your audience, create your product, and start making daily digital product sales—without showing your face or burning out.

 

One-Time Offer: $37

(Instant access. No fluff. Just a strategy that works.)

 

BONUS #1  7 Day Welcome email sequence to help you nurture and sell seamlessly 

BONUS #2 Hooks, Call to actions, Story Ideas that sell


Your freedom-based business starts today.

$37.00 USD

Want to launch your first product even faster?

Add the Digital Product Starter Template for just $9—design your first ebook in a day (no tech headaches, no face required).

This plug-and-play Canva template includes:

  •  A fully editable, beautifully designed ebook layout
  •  10 pre-written section headers to guide your content 

Perfect for coaches, creatives, and busy moms who want to turn ideas into income—without overthinking.